Takuma Watanabe is an absolute legend in the industry and the owner of several bars in New York, including cult favorite Martiny’s. And, before that? He was sharpening his skills in Tokyo. Japan demands respect for rituals, precision, and ingredients, and it’s this heritage that goes into everything Takuma does behind the bar. It’s mesmerizing to watch him in action, with every movement done on purpose and with calculated precision. And guess what? We were lucky enough to connect with him online. 

Full disclosure, we didn’t meet him IRL (yet)—but we did binge-watch all the content we could find on Instagram and Grand Marnier’s Grand Encounters. And so, naturally, we had a few questions for him. Not to fangirl (ok, maybe just a little), but to get his take on one of 2025’s biggest mixology trends: minimalist cocktails. In this trend, simple drinks are taking center stage, and over-garnished (and unreasonably complicated) cocktails are taking a back seat (cue a collective sigh of relief).

So, if you’re here to find ways to make stand-out simple cocktails at home, you’re in good company. 

In conversation with Takuma

Takuma chats about how holding back can actually get your creative juices flowing, how the right glassware can elevate the experience, why real ingredients are such a big part of minimalist culture—and so much more. 

On ingredients and simplicity

Want to know the first rule for making great minimalist cocktails? Of course you do. It’s this: a good drink starts with what you put into it. The ingredients you choose to add (and to leave out) can make or break your cocktail. That’s because when you keep things simple, there’s no room for bad ingredients to hide. Takuma breaks down just how much thought goes into choosing ingredients when making simple cocktail recipes.

TM: What should we look for when choosing spirits or mixers?

Don’t be afraid to make your own mixes or syrups at home. Instead of buying margarita mix, use fresh citrus and agave/honey/maple syrup and it will automatically elevate the taste of the cocktail due to the freshness. When you can find organic, real ingredients, it will always improve the quality of the cocktail. 

TM: Are there any Japanese ingredients you’d recommend for people trying minimalist cocktails at home? 

Yuzu is a great Japanese citrus that can help to make cocktails balanced with a little extra sweetness. 

TM: What’s one small change that can improve drinks at home? 

Very clean, pure ice is something that can easily elevate a drink at home. Using filtered water is important when making ice at home to make the ice as pure as possible. You can play around with different types of water—bottled brands, hard water, soft water—to see how they affect your cocktails.

TM: What’s your final advice for anyone trying to make better drinks with fewer ingredients? 

Nice glassware can always elevate a drink. Even without a garnish, having nice glassware makes the drink elegant on its own. 

On technique and restraint  

In minimalist cocktail making, precision is key. And so are things like understanding temperature, using your senses to see if a cocktail is ‘done’, and how the way you stir a Martini can change everything.

TM: How do you know when a cocktail is “done”? Any advice for over-thinkers? 

It takes time to learn the exact timing of when a cocktail is “done”. But some key things to look out for: make sure the cocktail is the right temperature (this changes depending on the cocktail), smell the cocktail to confirm that the dilution is at the proper place, and taste to make sure that all the flavors are coming through harmoniously.

TM: One cocktail that best reflects your minimalist style? 

A Martini. It’s something that is simple but takes time to perfect. Practice stirring ‘smoothly’ to create a great Martini. If you’re making noise (or can hear the spoon clinking on the glass as you stir), then you need to keep practicing. If you stir and make a noise, it causes aeration, which makes the Martini lose the texture you’re looking for. A Martini seems like a simple cocktail, but it requires a lot of technique and finesse, so I encourage people to keep practicing their stirring if they want to perfect their Martini-making skills. 

TM: Are there any lessons from your travels that home mixologists can learn from?

Try new spirits and flavors both in food and drinks to help grow your palate. In order to master new types of cocktails and flavors, you have to be open to trying new drinks and foods. Because of my background growing up in Japan, I do lean towards Japanese flavors because it is my comfort. But I get a lot of my inspiration from new foods and cocktails that I regularly try. It helps to keep me creative and excited about creating new cocktails with unique ingredients and flavor profiles. 

On making simple cocktail recipes shine 

A twist on the Negroni or Margaritas made with top-shelf ingredients? Sign us up! Takuma shares two of his favorite simple cocktail recipes that you’ll want to try at home.

TM: Can you share a simple cocktail recipe that shines because of the ingredients? 

A Negroni is a very simple drink that’s easy to make at home. A twist on the Negroni that I love to make is the Kingston Negroni with rum, Campari and sweet vermouth. My preference is to use Appleton Estate 8-year Jamaican rum, or if you want to be a little fancier, they have vintage special editions—I like the 20-year aged. Another favorite to make at home that can be very easy is the Margarita. My twist is to use Mayenda Reposado with Grand Marnier instead of triple sec, and using Meyer lemon instead of the traditional lime. It feels like a more elegant Margarita. 

On creativity and confidence

Do you have friends on the way, but your bar cart is looking a little sad? We have some good news. Creativity through restraint is basically the core of minimalism, so consider yourself challenged.

TM: When you’re working with just a few ingredients, how do you keep things interesting? 

I suggest using elegant and delicate glassware—this can make any cocktail at home feel like you’re at a sophisticated bar. Have a variety of ice trays with different shapes and sizes to elevate the look of any cocktail that is served on the rocks. Utilize garnishes from your kitchen – any herbs, fruits, citrus, and get creative! 

TM: Minimalist cocktails are getting more popular in bars and at home—why do you think that is? 

Keeping it simple can make it easier to learn how to make a well-balanced cocktail. It allows home bartenders to perfect the technique behind classic cocktails, which makes them feel more confident to then put their own twist on things. When you complicate a drink with too many ingredients, it makes it harder to make a balanced drink—especially for home bartenders who may not be as experienced.  

On culture and influence  

Takuma’s approach is influenced by two cities: Tokyo and New York. He shares what he’s learned—and how you can channel that same energy at home.

TM: What can home bartenders learn from Japanese and New York cocktail culture? 

From Japanese cocktail culture, I learned that you must master making classic cocktails before experimenting with new ingredients and flavors and making your own version of it. To make a well-balanced cocktail, you need to perfect the technique of the classic cocktail before putting your own personal spin on it. From New York cocktail culture, I learned how to make quality cocktails in a very fast-paced environment. 

Final thoughts

Let’s face it—life is moving at a rapid pace, drinks are being overpoured, and AI is blurring the lines of reality. It’s good to be reminded that there’s comfort (and great cocktails) to be found in being real, slowing down, holding back, getting creative—and learning how to stir a Martini with the quiet confidence of Takuma Watanabe.  

About Takuma Watanabe

Takuma Watanabe brings a calm intensity to the world of cocktails. Originally from Tokyo, he began as a barista before moving into bartending under the mentorship of Shuzo Nagumo at Code Name Mixology. That foundation shaped his move to New York, where he spent eight years at the iconic Angel’s Share, quietly building a reputation for steady confidence and layered creativity. 

Today, Takuma is the co-owner of Martiny’s, an award-winning, three-level bar in Manhattan that blends Japanese hospitality with New York culture. In 2024, he was named Bartender of the Year at the Spirits Business Awards and Best Bartender in North America at the Shaker Awards and was a semi-finalist for the 2025 James Beard Awards. 

Known for his understated brilliance, Takuma continues to raise the bar in global cocktail culture, one precise pour at a time. 

But if you’re tired of pouring the same old drink every year, it’s time to shake things up with Wimbledon cocktails that go beyond basic. Think bright spritzes, juicy berry blends, and chilled crowd-pleasers built for sunshine and tennis socials. 

Whether you’re planning a garden party or just fancy sipping something ace while watching the action unfold, this list has you covered. We’ve picked out Wimbledon-inspired cocktails that feel light, celebratory, and a little unexpected. Game, sip, match. 

1. Aperol Spritz

Summer spritz cocktails are made to be enjoyed courtside, and, naturally, the iconic Aperol Spritz goes down a treat at screen-side sessions as well. Garnish each glass with a juicy orange wheel and serve with cucumber sandwiches or prosciutto-wrapped breadsticks—easy to grab between points and seriously snackable. 

2. Strawberry Grand Mimosa

Love tennis party drinks with oodles of stylish personality? Take your regular Champagne-based Mimosa, and level it up with a splash of Grand Marnier and strawberry juice. Garnish with a halved fresh strawberry or a thin orange twist for a touch of flair. Pair it with mini lemon scones or strawberry shortcake bites—they’re dainty, delicious, and totally Wimbledon-worthy.  

Read next: Feel Like Royalty with These 10 Classic British Cocktails to Try 

3. Bourbon Peach Sweet Tea

Sweet, strong, and summery, the Bourbon Peach Sweet Tea is built for backyard hangs and tennis-side sipping. To make one, add half a ripe peach (sliced) to a cocktail shaker, along with half a teaspoon of light brown sugar and 0.5 oz fresh lemon juice. Muddle into a juicy pulp, then pour in 1 oz peach liqueur, 0.5 oz Amaro Averna, and 1.5 oz Wild Turkey 101 Bourbon.  

Add ice and shake for about 30 seconds to bring it all together. Strain into a glass filled with fresh ice, then top with 2–4 oz of sweet peach tea or regular sweet tea, depending on your vibe. Garnish with a peach slice and a sprig of thyme. Pair it with mini fried chicken sliders or peach-glazed meatballs 

4. Hugo Spritz

There are easy summer cocktails, and then there’s the fuss-free Hugo Spritz. This gorgeous clinker could not be simpler to pour and always makes a splash. Made with elderflower liqueur, Prosecco, and club soda, and garnished with fresh mint or lime, it’s a delightful floral spin on the Aperol Spritz, packing a flavorful punch but with a lower ABV. Serve with pea and mint crostini or herbed cream cheese tartlets. These bright, elegant bites play beautifully with the drink’s floral notes. 

Learn more: The Best Ginger Beer Cocktails to Enjoy 

5. Strawberry Negroni Sbagliato

Lightly bitter and bubbly, the Strawberry Negroni Sbagliato is a vibrant spin on the modern classic. To make one, fill a double rocks or stemless wine glass with ice. Pour in 1 oz strawberry-infused Campari and 1 oz sweet vermouth, then stir to chill. Top with 2 oz of dry sparkling wine (prosecco or cava both work like a charm) and give it one final gentle stir. Garnish with a fresh strawberry and an orange slice. Pair it with strawberry-and-brie crostini or mini beetroot tartlets to introduce some bold flavors with a sweet-savory twist to match the mood. 

To make the strawberry-infused Campari, combine chopped berries and Campari in a jar and let it steep for 1–2 days. Store in the fridge once it is strained. 

6. Frozen Berry Margarita

If you’re looking for Wimbledon drink ideas that go beyond the basic strawberry, then this one is pretty solid. Reimagine the classic Frozen Strawberry Margarita and use mixed berries as your base, then garnish with a lime wheel and a skewer of frozen berries to make it cute. Serve with flavor-packed finger food like crunchy nacho cups or spicy chicken empanadas. 

7. Crodino Spritz (Alcohol-Free)

Wondering what to drink during Wimbledon when you’re steering clear of alcohol? We’ve got you. Created in Italy and enjoyed internationally, Crodino has been a cornerstone of the most delicious aperitivo tradition since it was first dreamed into being in 1965. Serve it in a goblet with plenty of ice and add a fresh orange slice as garnish. Pair it with classic brunchtime delights, and you’re off to the races! 

Hosting a tennis season gathering

Wimbledon isn’t just about tennis—it’s a vibe. It’s long afternoons, light laughs, and lazy grazing. If you’re thinking of throwing a tennis watch party this summer, the key is to keep things easy, with just enough flair to make it feel special. Whether you’re going big with a full garden setup or hosting the gang on the patio, here’s how you can serve up good times. 

Start with the drinks

Shaking cocktails one by one? Nah! When it comes to seasonal cocktails for entertaining, batching is your best friend. Think Aperol Spritz punch bowls, Strawberry Grand Mimosa pitchers, or a Hugo Spritz bar where guests can top off their own bubbly blends. Keep things simple by offering three sparkling cocktails with a fruit-forward twist. 

If you’ve got freezer space, prep a Frozen Berry Margarita base so it’s ready when your friends roll in. Bonus points for a garnish bar with bowls of mint, citrus wheels, and berries so everyone can style their own glass.

Let the décor do the talking

You don’t need center-court styling to create a vibe. Grab some green-and-white napkins, string up a few fairy lights, and pile strawberries into bowls for a nod to that iconic summer treat. If you’ve got access to a lawn, set up a mini net with racquets for fun. No pressure to play; it’s all about the look. 

Snack smart

Keep food unfussy and easy to eat with one hand. Strawberries and cream are a must (obviously), but don’t stop there. Level it up with mini scones with jam and mascarpone, cucumber ribbon sandwiches, prosciutto-wrapped melon, or goat’s cheese tartlets.  

A grazing board stacked with sweet and savory bites (think nuts, cheeses, fresh fruit, and bite-size pastries) gives guests options without tying you to the kitchen. Stick to Wimbledon colors with green grapes, white cheddar, and pistachios.  

For dessert, arrange a tray of mini Eton Mess cups or lemon posset jars; they’re zingy, creamy, and look gorgeous lined up on a platter. Main thing to remember? You’re aiming for delicious bites—no forks required. 

Set the scene

Whether you’re glued to the match or just using Wimbledon as your excuse to host a summer hang, music and mood matter. Feel-good jazz, breezy indie, or a classic summer playlist will do the trick. Add garden chairs, scatter some cushions, give everyone a cold drink as they arrive, and you’ll be golden.  

And don’t forget the extras!

Printed menus, handwritten drink tags, or tennis-ball place settings? Totally optional, but 100% charming. Keep a big jug of lemony water nearby for those pacing themselves, and stash some extra ice in the freezer. Hot day + frozen cocktail = guaranteed good vibes. 

Whether you’re going full-out garden party or just experimenting in your bar, these seasonal cocktails for entertaining are all about fresh flavor and summer sparkle. So, dust off the glassware, put on the match, and say cheers to mixing something new. Don’t forget to check out the Aperol, Lallier, and Grand Marnier websites for more Wimbledon cocktail inspiration, and sign up for our newsletter to stay in the mix. 

Whether you’re a bourgeoning home bartender or just curious about what you’re sipping after dinner, this guide covers the essentials. We take a look at what liqueurs are, how they’re made, the different styles out there, and a few amazing liqueur-based cocktail recipes you can make at your next dinner party.  

What is liqueur?

A liqueur is a sweetened alcoholic drink flavored with fruit, herbs, spices, nuts, flowers, or other botanicals. It typically has an ABV between 15–35% and is used in cocktails, desserts, and as an aperitif or digestif. Unlike liquors (like vodka, rum, or gin), liqueurs are flavored and sweetened after distillation. They also differ from aromatic bitters, which are highly concentrated, usually unsweetened, and used in small quantities. 

How liqueurs are made

Most liqueurs are made by blending a base liquor (like brandy or neutral alcohol) with some sweetness and added flavors. These flavors usually come from fruits, herbs, spices, nuts, or flowers. 

There are two ways to extract the flavors from the ingredients: by soaking the ingredients in alcohol (a process called maceration) or by re-distilling the alcohol with those ingredients. Sweeteners like sugar, syrup, or honey are then added to balance the flavor and give the liqueur its texture. 

While the production process varies by style and brand, most liqueurs are shelf-stable and have an ABV between 15 and 35%. 

Key types of liqueurs

Herbal and amaro liqueurs 

Herbal and amaro liqueurs speak to age-old traditions. Rooted in regional recipes and passed down over generations, herbal liqueurs are often made with a mix of botanicals. Think herbs, barks, citrus peel, and spice. While some are syrupy and soft, others are dry and assertive, but most of them fall somewhere in between. 

Averna is a standout here. It’s a Sicilian amaro that combines citrus, herbs, and spices into a smooth, balanced sip that can be served neat, on the rocks, or stirred into a cocktail. Northern Italy’s Braulio brings a rugged, alpine twist. Aged in oak barrels and infused with mountain botanicals, it’s a little drier and has a forest-y kind of depth. 

And then there’s Cynar, made from artichoke and 13 other botanicals. It sounds unusual, but don’t let that put you off. It’s earthy, vegetal, and full of charm; great with soda, tonic, or as the bitter backbone for various cocktails. 

Cocktail suggestion: Cynar Negroni

A Cynar Negroni is a delightful twist on the classic Negroni cocktail. Swapping Campari for Cynar adds a deeper, earthier dimension to the drink, setting the scene for a bittersweet symphony that pairs beautifully with the botanicals of gin and the rich, aromatic sweetness of sweet vermouth. It’s a cocktail that’s familiar yet adventurous, perfect for those who appreciate complex, herbaceous flavors. 

Learn more: Discover the Best Cynar Cocktails (Sip & Savor the Unique Flavor) 

Nut and seed liqueurs

Nut and seed liqueurs are typically smooth, toasty, and just sweet enough to feel indulgent. They often show up after dinner, but they’ve also earned a permanent place on many cocktail menus. They’re warming. They’re satisfying. They’re the liquid equivalent of kicking your shoes off after a long day. 

Frangelico is the hazelnut liqueur that everyone recognizes; roasted nuts, cocoa, vanilla, and spice all rolled into a silky pour that holds its own over ice or in a decadent drink. Whether you’re working with hazelnut, almond, cacao, or even coffee bean flavors, this style leans into comfort without being excessively sweet. 

Cocktail suggestion: Hazelnut Espresso Martini

You can give your Espresso Martini a nutty twist with a gorgeous hazelnut liqueur to add a lovely warmth and irresistible flavor. This showstopper of a drink is easy to shake up and makes the perfect indulgence for special occasions. 

Learn more: 9 Creative Espresso Martini Variations 

Cream liqueurs

Cream liqueurs bring a soft, velvety touch. Blending real dairy (or plant-based alternatives) with liquors and flavorings, they come to the party with a silky texture and sweet profile that’s hard to resist. 

These are the liqueurs people reach for when they want something gentle and luxurious. They show up in winter cocktails, poured over ice, or swirled into a cup of coffee when the mood calls for something indulgent. In this category, you’ll find flavors like chocolate, caramel, cinnamon, and vanilla, all built around a rich, creamy base. 

Cocktail suggestion: Gingerbread Martini

We don’t know about you, but there’s just something about cold nights, crackling fires and good friends that makes us want to shake up decadent drinks. If you know what we’re talking about, then you’re going to want to add this Gingerbread Martini to your cocktail list for your next winter vacation. 

Coffee and chocolate liqueurs

Bitter meets sweet in this flavor-packed category. Coffee and chocolate liqueurs are dark, intense, and made for sipping neat or for mixing into dessert-style drinks. 

Coffee liqueurs usually hinge on roasted, nutty, and slightly caramelized flavors, while chocolate versions range from dark and cocoa-heavy to creamy and sweet. Whether you want something with bite or something to melt into, these liqueurs are all about depth and indulgence. 

Cocktail suggestion: Brandy Alexander

The glitzy Brandy Alexander recipe hails from the 1920s Great Gatsby era and became the coolest cocktail of the 1970s when Beatles fans discovered it was John Lennon’s favorite drink. Glamorous, romantic, and indulgent, this delightful dessert cocktail is ideal for those who crave an after-dinner sweet. 

Also see: 11 Chocolate Liqueur Cocktails for a Decadent Sip 

Floral liqueurs

Delicate, fragrant, and often a little mysterious, floral liqueurs offer a lighter, more aromatic flavor experience. They’re made using ingredients like elderflower, violet, rose, or lavender, and used sparingly for maximum effect. 

These liqueurs might not star in every drink, but they’re often that little touch that brings the cocktail together. A few drops in a gin-based cocktail, a rinse in a coupé, or a float on a sparkling serve can shift a drink from simple to special. 

Cocktail suggestion: Pear Martini

The Pear Martini is an irresistible sipper that we’re sure will become your signature drink for elegant get-togethers in fall. Made with pear-flavored vodka, simple syrup, lemon juice and a splash of elderflower liqueur, this simple Martini is ready in five minutes.   

More flower power: 13 Tasty Elderflower Cocktails You’ll Adore 

Anise-flavored liqueurs

You know it when you smell it—anise liqueurs are known for that bold, licorice-forward aroma that tends to divide a room. Made using aniseed, fennel, or star anise, these liqueurs are common across Mediterranean countries and often served with water to create that signature cloudy appearance. 

Ouzo 12 is a prime example. With roots in Greece and a recipe that dates back over a century, it delivers a clean, sharp hit of anise with just enough sweetness to keep things smooth. Sipped slowly, ideally with food and friends, it’s a flavor that’s not trying to be anything else. 

Cocktail suggestion: Bold Greek Coffee

A coffee cocktail is a great way to round off a meal in a kicky way, and this fennel-laced sipper is something completely unique. Make a fennel-infused simple syrup using our foolproof method. Then, to make the Bold Greek Coffee Cocktail, fill a stemless wine glass with ice, add 1 oz fennel syrup, 2 oz Ouzo 12, 1 oz coffee liqueur, and 4 oz chilled coffee, then give it a gentle stir. Garnish with an orange slice and serve. 

Spiced and chili liqueurs

These liqueurs bring the heat, sometimes literally. Spiced versions lean into cinnamon, clove, cardamom, and warm wintery flavors. Others introduce chili, pepper, and smoke to dial things up. Ancho Reyes Original is meticulously crafted using only the finest ancho chiles (sun-dried peppers), ensuring unparalleled quality. Ancho Reyes Verde liqueur, on the other hand, is made using fresh poblano chiles, resulting in a liqueur that’s lighter and more herbaceous. 

Cocktail suggestion: Spicy Negroni

The Spicy Negroni is sultry and smoky with the warming hum of sun-ripened ancho chiles. Its flavor is revealed sip by sip as you delve deeper into layers that are bitter, smoky, and spicy. It’s a cocktail that ignites the senses without overwhelming them and leaves a lingering impression long after your glass has been emptied.  

Learn more: 15 Spicy Ancho Reyes Cocktails to Turn Up the Heat 

Fruit liqueurs

Fruit liqueurs are bright, juicy, and packed with personality. Whether it’s citrus, stone fruit, berries, or tropical flavors like banana, this category brings color and character to cocktails and simple serves alike. 

Grand Marnier is a classic orange liqueur made with cognac and bitter orange essence; it’s rich, deep, and perfect for cocktails that need a little citrus lift with extra complexity. Then there’s Zedda Piras, made from myrtle berries in Sardinia. It’s aromatic, dark, and layered with wild berry intensity. 

Further afield, you’ll find liqueurs made with cherry, raspberry, peach, and more, each one adding a different dimension depending on the fruit, base liquor, and method of infusion. Some are zingy. Some are sticky sweet. Others are dry and floral. That’s the beauty of the fruit liqueur family; it’s vast, and there’s something in it for everyone. 

Cocktail suggestion: Grand Mimosa

Take your regular Mimosa to a top-shelf level with the addition of a zesty splash of Grand Marnier. While it might seem like a tiny twist on the traditional recipe, orange liqueur gives it a big flavor makeover. Perfect if you’re hosting a more luxurious brunch. 

Curious about orange liqueurs?

We see you. There are so many interesting angles to explore! Here are a few articles that you can read next: 

• 14 Cocktails with Orange Liqueur That Will Zest Up Your Next Party 

• Grand Marnier vs. Triple Sec: The Difference Explained 

• Grand Marnier vs Cointreau: Everything You Need to Know 

• 9 Tasty Cointreau Substitutes to Try in 2025 

From fruity to nutty, spice-laced to herbaceous, liqueurs add depth, sweetness, and flavor to all kinds of cocktails and desserts. They’re endlessly versatile and pave the way for delicious creativity. Whether you’re mixing a classic cocktail or dreaming up something brand new, liqueurs make it easy to explore flavor in fun and tasty ways. Visit the Grand Marnier, Frangelico, and Averna websites for more recipe inspiration, and remember to sign up for our newsletter to stay in the Mix.  

Whether you’re after a fuss-free drink or a fun way to elevate your mixing skills, this guide has you covered. We’re breaking down the essentials, sharing expert tips, and giving you a few twists to keep things interesting. Let’s get shaking. 

What makes a gin cocktail ‘classic’?

Classic gin cocktails are made with timeless recipes , that have earned a place in bars and home collections worldwide. These are cocktails that strike a perfect balance of flavors, are widely recognized, and have a history that ties them to key moments in cocktail culture.  

Some of the most legendary serves even hold a spot in the International Bartenders Association (IBA) “Unforgettables” category, marking them as essential knowledge for any serious mixologist. 

The role of gin in global cocktail culture is undeniable. Unlike neutral drink bases, gin comes to the party with lovely layers of botanical complexity, making it a dream to mix with everything from citrus and vermouth to bitters and herbal liqueurs. That’s why it takes center stage in everything from the crisp, liquor-forward Martini to the citrusy Tom Collins and the bittersweet Negroni.  

Whether you’re in the mood to serve up something seriously bold or deliciously delicate, there is a classic gin cocktail that fits the bill. These are a few of our favorites.  

Also see: What to Mix with Gin (The Best Gin Mixers in 2024)   

Must-try classic gin cocktails

1. Gin Martini

The Gin Martini is as iconic as it gets—elegant, crisp, and unapologetically gin-forward. Whether you prefer it dry (more gin, less vermouth) or wet (a higher vermouth ratio), balance is key. Always stir, don’t shake to maintain a silky texture. A London dry gin like Bulldog Gin works beautifully, but if you like a softer touch, try an Old Tom gin. Serve it with briny olives or a citrus twist, and pair it with oysters, smoked salmon, or a sharp aged cheese for a perfect match. 

Cheers, love! Feel Like Royalty with these 10 Classic British Cocktails 

2. Negroni

The Negroni is all about harmony—equal parts gin, Campari, and sweet vermouth come together in a bold, bittersweet sip. Love the classic but crave a twist? Try a White Negroni, which swaps out the Campari for something lighter and more floral, or a Cynar Negroni, which leans into some compelling earthy notes.  

The Aperol Negroni offers a softer, citrus-forward take, while a Frozen Negroni is perfect for sweltering summer days. Pair this cocktail with charcuterie, aged Parmesan, or anything mezze-related drizzled in good olive oil. 

Learn more: 6 of the Best Gin and Aperol Cocktails to Sip this Summer 

3. Gimlet

Simple, elegant, and citrus-forward, the Gimlet is proof that you don’t need a long ingredient list to create something sensational. All you need is gin, fresh lime juice, simple syrup, and ice. Traditionally made with sweetened lime cordial, today’s versions often use fresh juice for a brighter, sharper kick. A navy-strength gin takes this up a notch. Pair it with fresh ceviche, shrimp tacos, or Thai-style grilled chicken for a zesty contrast. 

Tutti frutti: 10 Gin and Pineapple Cocktails for a Tropical Vibe at Home 

4. Tom Collins

The Tom Collins is the highball’s sophisticated cousin—tall, fizzy, and gin-forward without being overpowering. Gin, lemon juice, simple syrup, and club soda create an easy-drinking classic with just the right balance of citrus and sweetness. London dry gin is the go-to, but a genever base adds richness. Perfect for brunch, it pairs well with eggs Benedict, smoked trout, or a plate of salty fries. 

Deck the Halls: 18 Festive Christmas Gin Cocktails 

5. Gin & Tonic

The Gin & Tonic is deceptively simple but endlessly customizable. The golden ratio? Start with a 1:2 gin to tonic and tweak to taste. The gin’s botanicals shine through, so pick one that matches your mood—juniper-heavy for a classic edge or something floral for a lighter touch. Garnishes make a difference too: citrus brightens, cucumber cools, and rosemary adds an herbaceous twist. Pair it with fish and chips, sushi, or spicy Indian dishes for a perfect contrast. 

Easy does it: 22 Effortlessly Elegant Summer Gin Cocktails 

6. Bee’s Knees

Born in Prohibition, the Bee’s Knees used honey and lemon to cover up harsher liquors. Today, however, it’s a showstopper in its own right. The floral sweetness of honey syrup softens the gin’s briskness, while fresh lemon keeps things lively. A London dry gin keeps it crisp, while a more citrusy gin leans into the drink’s brightness. Pair it with lemon-drizzled roast chicken, a cheese board with honey-glazed figs, or vanilla panna cotta for a sweet finish. 

Cozy up: The Best Winter Gin Cocktails for Chilly Nights 

7. Aviation

The Aviation is a cocktail with character—floral, tart, and a little mysterious. It gets its signature hue from crème de violette, adding a whisper of lavender to the mix. Fresh lemon juice and maraschino liqueur round it out, making it one of gin’s more complex classics. Not every gin suits this drink; look for something floral or citrus-forward. Pair it with goat cheese crostini, a berry dessert, or a lavender shortbread for a perfect match. 

15 Savory Cocktails: Bold and Flavorful Drinks to Try at Home 

8. Corpse Reviver No. 2

Originally designed to wake the dead, or at least those recovering from the previous night, Corpse Reviver No. 2 is a legendary cocktail. To make a bright, citrusy Corpse Reviver No. 2, start by rinsing a chilled coupe or cocktail glass with absinthe, swirling it around to coat the inside before discarding the excess.  

In a cocktail shaker filled with ice, combine 0.75 oz Bulldog Gin, 0.75 oz Lillet Blanc, 0.75 oz Grand Marnier, and 0.75 oz freshly squeezed lemon juice. Shake well until the outside of the shaker is ice-cold. Strain into the prepared glass and serve immediately.  

Best gin for classic cocktails

The type of gin you choose can make or break a classic gin cocktail. For instance, London dry, Old Tom, and Plymouth each bring a distinct character to the glass, shaping the balance, texture, and overall flavor of a drink. Here’s how they compare and what to consider when selecting the right gin for your cocktail. 

Types of Gin: A Complete Guide to Different Gin Varieties 

London dry gin: the classic choice

Crisp, juniper-forward, and citrusy, London dry is the backbone of many iconic cocktails. Its dry, botanical intensity makes it ideal for liquor-forward drinks like the Gin Martini and Negroni, where a clean, sharp structure is essential. It also pairs well with highball-style serves like the Tom Collins and Gin & Tonic variations, providing a refreshing bite that holds up against mixers. Since no artificial flavors or sweeteners are added after distillation, it delivers a pure, unaltered gin experience. 

Old Tom gin: a touch of sweetness

Bridging the gap between London dry and Genever, Old Tom brings a smoother, slightly sweeter profile to the mix. This makes it a natural fit for citrus-forward cocktails like the Gimlet and Bee’s Knees, where a touch of sweetness softens the acidity. It also works well in classic sours, helping to balance the tartness without relying on too much added sugar. 

Plymouth gin: earthy and well-balanced

Plymouth gin offers a more earthy, rounded flavor with a slightly subdued juniper presence. This softer, spicier character makes it an excellent choice for complex cocktails like the Aviation and Corpse Reviver No. 2, where a more balanced botanical blend lets other ingredients shine. Its depth also complements herbaceous drinks like the Southside, pairing well with mint and citrus. 

Matching gin’s botanicals to cocktails

If you want to fine-tune the flavor of a cocktail, look at the gin’s botanical mix: 

• Citrus-heavy gins (with lemon or orange peel notes) amplify the bright notes in a Tom Collins or Bee’s Knees. 

• Floral gins (with lavender or chamomile notes) enhance delicate drinks like the Aviation. 

• Herbal gins (with rosemary or thyme notes) bring out the best in a Gin & Tonic, especially with a matching garnish. 

• Spicy or earthy gins (with cardamom or cilantro notes) add depth to a Negroni or Corpse Reviver No. 2. 

Techniques for perfecting gin cocktails

Making a delicious gin cocktail isn’t just about the ingredients—it’s about technique. The right mixing method, ice choice, and balance of flavors can take a drink from good to exceptional. Here’s what you need to know. 

Stirring vs. shaking: When to use each

The golden rule? Stir liquor-forward cocktails, shake anything with citrus, dairy, or egg whites. Stirring keeps drinks smooth and crystal-clear, ideal for a Gin Martini or Negroni, where too much aeration would dull their silky texture.  

Shaking, on the other hand, introduces dilution and texture, creating a livelier, well-integrated cocktail. That’s why drinks like the Bee’s Knees, Gimlet, and Corpse Reviver No. 2 benefit from a good shake—ensuring bright acidity and a balanced mouthfeel. 

The role of dilution and ice

Ice isn’t just for chilling; it controls dilution, which is key to balancing strong flavors. A Negroni benefits from slow-melting, large ice cubes, maintaining its bold structure without watering it down too quickly.  

On the other hand, a Tom Collins or Gin & Tonic calls for plenty of fresh ice to keep it cold while providing just the right amount of dilution. Always use clean, fresh ice—stale ice absorbs freezer odors, which can dull the gin’s botanicals. 

Measuring and balancing flavors

Precision matters. A well-made gin cocktail should be balanced between liquor, sweetness, acidity, and bitterness. Always measure ingredients with a jigger—eyeballing leads to inconsistency. When adjusting flavors: 

Too tart? A splash more simple syrup or liqueur rounds out sharp acidity. 

Too sweet? A squeeze of citrus or a dash of bitters brings balance. 

Too strong? A little extra dilution softens the edges without masking flavors. 

Classic gin cocktail variations and modern twists

Even the most timeless gin cocktails can be adapted to suit different palates or moods. Whether it’s tweaking a recipe’s sweetness or experimenting with bold new flavors, there’s plenty of room for creativity. 

Adjusting sweetness, acidity, or strength

Small tweaks can completely change the vibe of a cocktail. Want a drier Martini? Cut back on the vermouth. Prefer a brighter Gimlet? Swap lime cordial for fresh lime juice. Playing with ratios allows you to fine-tune a drink to your taste. 

Modern twists on the classics

Looking for inspiration? Try these creative updates: 

• Tequila Negroni. You can replace gin with tequila for an earthy, agave-forward take on the classic. 

• Basil Gin Smash. Muddled basil adds a vibrant twist to this fresh, herbaceous alternative to a classic Gin Sour.  

• Frozen Corpse Reviver. This slushy version of the bold classic is ideal for summertime.  

Experimenting with vermouth, bitters and syrups

Simple swaps can create entirely new flavor profiles: 

• Vermouth variations. A dry vermouth makes a Negroni lighter and more floral.  

• Bitters. Orange bitters can brighten a Gin Martini, while chocolate bitters bring depth to a Negroni. 

• Syrups. Honey syrup makes a Bee’s Knees richer, while a spice-laced syrup adds warmth to a Tom Collins. 

Classic gin cocktails have stood the test of time for a reason—they’re perfectly balanced, packed with flavor, and endlessly versatile. Whether you prefer the crisp bite of a Gin Martini, the bittersweet charm of a Negroni, or the citrusy kick of a Tom Collins, there’s a gin cocktail for every occasion. 

Now it’s your turn to shake, stir, and experiment. Try these recipes at home, explore different gins, and fine-tune your mixing skills. Got a favorite gin cocktail? Share it with us on socials or sign up for our tasty newsletter to keep the inspiration flowing.  

During the frosty months, Espolòn Tequila shines as the perfect base for elevated classics like the Añejo Old Fashioned and Tequila Negroni. These sophisticated clinkers highlight the depths of tequila, coaxing out its woody, bold, and slightly sweet notes.   

Picture the richness of aged tequila paired with bitters and orange zest, or the herbal complexity of a Negroni reimagined with the unmistakable character of Espolòn Tequila. These aren’t just winter warmers—they’re an invitation to savor the season.  

Why aged tequila is perfect for winter cocktails

Aged tequila offers a depth and warmth that’s perfectly suited to winter cocktails. Espolòn Añejo and Reposado, with their rich, complex profiles, prove that tequila isn’t just a summer liquor—it’s an all-weather star.   

Both expressions showcase the art of barrel aging, which brings out earthy, spicy, and slightly smoky notes, perfect for cozy, winter-inspired drinks. Reposado, aged for at least 2 months in American Oak barrels, with its hints of caramel and warming spice, pairs beautifully with seasonal ingredients like citrus, cinnamon, and vanilla. Añejo, aged for at least 12 months in American Oak and Bourbon Barrels, with its bold layers of roasted agave, dried fruit, and butterscotch, is ideal for crafting drinks that rival your favorite whisky or rum-based classics.  

Whether paired with citrus for a crisp edge or stirred with simple syrup and aromatic bitters, aged tequila proves its versatility as a liquor that can elevate any cold-weather gathering. It’s the perfect way to bring a little Mexican sunshine to your tequila drinks for a cold weather line-up.   

Top 5 Espolòn Tequila cocktails for winter

1. Añejo Old Fashioned

The Old Fashioned is a timeless favorite, famous for its simple elegance and bold flavors. But when you swap the whiskey for silky aged tequila, it transforms into a winter-ready masterpiece.  

The Añejo Old Fashioned combines the earthy depth of aged agave with subtle spice and sweetness. Since the tequila is finished in bourbon barrels, it retains characteristics similar to a whiskey-based Old Fashioned, adding an extra layer of complexity. Perfect for slow sipping at sophisticated holiday gatherings, this twist on a classic is your ticket to cozy indulgence. 

Food pairing suggestions: We love serving these Espolòn winter drinks with bacon-wrapped dates, roasted jalapeño poppers, or mini smoked salmon tacos as appetizers. It also goes perfectly with slow-roasted pork carnitas or mole chicken enchiladas.  

Also check: 8 Must-Try Añejo Tequila Cocktails  

2. Tequila Negroni

The Tequila Negroni gives the iconic Italian aperitif a bold, south-of-the-border twist. By swapping gin for Espolòn Tequila, this version brings an earthy, agave-driven depth to the traditional blend of Campari, and sweet vermouth.   

It’s a sophisticated, slightly bitter aperitivo cocktail that feels right at home in the winter months. Whether you’re enjoying a quiet evening or hosting an intimate gathering, this dapper tequila cocktail is sure to impress.  

Food pairing suggestion: Pair your Tequila Negroni with a savory caramelized onion and goat cheese tart. The rich, buttery crust and sweet onions beautifully balance the cocktail’s bitter edge, while the tangy goat cheese enhances the earthy agave notes in the tequila. This pairing transforms your drink into a centerpiece for a satisfying winter moment.  

Cuddle up: 11 Best Winter Cocktail Recipes for Chilly Evenings  

3. Tequila Espresso Martini

The Tequila Espresso Martini takes the beloved Espresso Martini and transforms it into a wintery delight with a spirited twist. Combining the deep, comforting flavors of espresso and coffee liqueur with the warmth of tequila, this cocktail is perfect for snug evenings and festive gatherings.   

Food pairing suggestion: Pair this delightful winter cocktail with a decadent slice of dark chocolate tart or tiramisu. The rich cocoa and coffee notes in these desserts complement the cocktail’s bold flavors, while their creamy textures soften the tequila’s earthy warmth.   

Stay saucy: 7 Boozy Puddings to Try this Weekend  

4. Tequila Hot Toddy

Warm up on chilly nights with a Tequila Hot Toddy that brings a Mexican twist to a classic. Start by pressing 5 cloves into a slice of lemon and setting it aside. In a heatproof glass or mug, combine 1.5 oz Espolòn Reposado Tequila, 1 tbsp honey, 0.5 oz fresh lemon juice, and 4 oz hot water. Stir until the honey dissolves completely. Add the clove-studded lemon slice and let it infuse for a minute to enhance the spiced notes. Garnish with a cinnamon stick for an aromatic finish.  

Food pairing suggestion: Enjoy these warm tequila drinks with servings of spiced apple cake or gingerbread cookies. The warm spices in the dessert will harmonize with the flavors of the cocktail, making for a cozy treat.  

Cheers, dears! 15 Whiskey Cocktails to Drink All Winter  

5. Warm Spiced Apple Cider Margarita

The Spiced Apple Cider Margarita brings together the crispness of cider with the warmth of tequila, making it a festive winter favorite. Start by warming 4 oz apple cider, a cinnamon stick, and a pinch of nutmeg in a small saucepan. Next, combine 1.5 oz Espolòn Reposado tequila, 0.5 oz Grand Marnier, and 0.25 oz fresh lime juice in a warmed glass mug.  

Add the warm cider, stir gently, and garnish with a thin apple slice and a cinnamon stick for a fragrant finish.   

Food pairing suggestion: Serve these hot tequila cocktails with some roasted nuts or a charcuterie board featuring sharp cheddar and smoked meats. The savory flavors will balance the sweetness of the cocktail, setting the scene for a satisfying combination.  

See next: 24 Easy Winter Cocktails to Warm Your Home  

Love tequila?

If you enjoyed this article, we’ve got more tequila-inspired reads just for you:

A Beginner’s Guide to the Different Types of Tequila  

14 Best Tequila Mixers (What to Mix with Tequila)  

Your Guide to the Best Tequila for Margaritas  

Trending Cocktail Flavors with Espolòn Tequila: Recipes and Expert Tips  

The Ultimate Guide to Delicious Reposado Tequila Cocktails  

Now you know! We hope you are ready to whip up some amazing winter tequila drinks. Tag us when you post your pictures to Instagram and sign up for our newsletter to get the freshest drinkspiration served up in your inbox. In the meantime, check out the Espolòn website for more amazing tequila cocktail recipes.  

Whether it’s the kick of jalapeño in a Spicy Margarita or the depth of miso added to a Bourbon Old Fashioned, savory cocktails speak to crafty clinkers who prefer their drinks to have a bit more complexity. 

In this article, check out the best savory cocktails made with gin, mezcal, tequila, vodka, and bourbon. From the classic Dirty Martini or a more adventurous cilantro-laced Salsa Sunset, we’ve got inspiration for everyone.   

What makes a cocktail savory?

A savory cocktail comes to the party with flavors we don’t typically associate with drinks. Instead, these drinks shine the spotlight on ingredients like herbs, spices, vegetables, and rich umami elements.  

Rather than using fruity ingredients that inspire drinks like the classic Daiquiri or Margarita, savory cocktails are packed with salty, bitter and earthy flavors making way for a totally different taste experience.  

What makes these drinks stand out is their use of unexpected ingredients. A touch of olive brine in a Martini adds a salty, savory note, while fresh herbs like basil or cilantro can bring in a layer of complexity that will keep your taste buds guessing. Jalapeño, basil, celery, and even bacon can all be used to give a cocktail that savory edge.  

For fearless fans, these savory profiles present a fun challenge, offering something that’s more than just your normal cocktail. Instead, salty, bitter, and earthy flavors come together in intriguing ways that make these drinks memorable, perfect for foodies who want to try something truly unique.  

Essential ingredients for savory cocktails

Savory cocktails come to life thanks to a singular combination of ingredients that bring bold, rich flavors to the table. These key elements often include herbs, spices, vegetables, and umami-rich components. Let’s break down the essentials. 

Herbs

Fresh herbs like basil, thyme, rosemary, and cilantro add bright, fragrant notes to cocktails. Rosemary pairs beautifully with gin, while basil brings a subtle pepperiness that can balance more earthy or spicy flavors. Thyme works well in vodka or bourbon-based drinks, lending a woody, savory depth. 

Go pro: Trending Cocktail Flavors with Espolòn Tequila (Recipes and Expert Tips) 

Spices

For those who like a little heat, spices are a game-changer. Ingredients like black pepper, jalapeño, cayenne, and smoked paprika provide a bit of heat and smokiness. A Spicy Margarita with jalapeño and cayenne delivers a bold, fiery flavor that pairs well with tequila, while pink peppercorn can elevate a Bloody Mary to a new level of complexity. 

Vegetables

Vegetables play a huge role in savory cocktails. Celery, cucumber, bell peppers, and tomato are some of the most common. Celery in a Bloody Mary or cucumber in a Gin and Tonic offers a gorgeous crunch, while bell peppers or tomatoes can be muddled or blitzed to bring earthiness and richness to the mix. These ingredients often enhance a base liquor’s natural flavors, ensuring that the drink feels well-rounded. 

Read next: 10 Tasty Tomato Cocktails to Try at Home 

Umami ingredients 

Umami lies at the heart of many of the best savory cocktails. Ingredients like soy sauce, miso, and bacon can bring a salty, hearty element to a drink. Worcestershire sauce is a must in a Bloody Mary, while soy sauce can bring an unexpected depth to a whiskey or bourbon cocktail. Miso adds a rich, umami-packed punch, while bacon-washed liquors add smokiness to classic and new-fangled clinkers. 

Also see: Exploring Umami Cocktails 

5 Classic savory cocktails to try

Ready to mix up some deeply delicious drinks? Here are a few of our favorite savory cocktail recipes to make when you’re feeling adventurous behind the cocktail shaker:  

1. Dirty Martini

A Dirty Martini is one of the most famous savory cocktails, and it’s undeniably glamorous. This unique Martini has a lovely saltiness that draws the flavors of vodka and dry vermouth into a fresh, firm focus. It’s a total classic and easy to whip up, making it ideal for those occasions that call for something a little different.  

TOP TIP: Serve it with pizza bianco topped with blue cheese and sliced green olives to echo the base flavors of this sensational sipper.   

Make it with: Cinzano Bianco 

Get schooled: What is a Dirty Cocktail? 

2. Parmesan Espresso Martini

Looking for creative Espresso Martini recipes with an umami kick? Then you’ve got to try the Parmesan Espresso Martini. Adding a grating of Parmesan cheese to a cocktail might sound like a wild idea, but cheese and coffee are the ultimate power couple. Go on, give it a go!  

Make it with: SKYY Vodka  

Cheers! 9 Creative Espresso Martini Variations  

3. Pickle Juice Whiskey Sour

The Pickle Juice Whiskey Sour, a tantalizing blend of tangy pickle juice, smooth whiskey, and zesty citrus, is a captivating drink that takes a delightful detour. If you enjoy going off the beaten track, this one’s for you.  

Make it with: Wild Turkey 101 Bourbon 

4. Kimchi Bloody Mary

Give your brunch a spicy Korean twist with our mouth-watering Kimchi Bloody Mary. Savory, slightly sweet, and packed with spicy, zingy flavors, it’s an acquired taste, but if you love a fermented vibe, it will blow your socks off!  

5. Michelada

The Michelada is also similar in style to the traditional Bloody Mary, with fizzy beer, lime juice, assorted sauces, spices, and chili peppers in the mix. Some recipes add tomato juice, but we prefer it without. And our secret ingredient? Adding a splash of soy sauce for a deep umami taste. This is the perfect drink to kick off your next taco Tuesday. 

Deck the Halls: 15 Perfect Holiday Food & Cocktail Pairings to Impress Your Guests 

Savory gin cocktails

6. Red Snapper

Our fiery Red Snapper cocktail is a zesty clinker that offers a burst of fresh flavor in every sip. This tall gin drink is a perfect companion for lively gatherings, making it an ideal choice for everything from brunchtime gatherings to summery BBQs.  

Make it with: Bulldog Gin 

7. Grin & Carrot

The Grin & Carrot cocktail delivers a refreshing blend of earthy carrot juice, zesty citrus, and a touch of savory spice, balanced by the warmth of gin and caraway. To make one, start by using a muddler to crack 5 caraway seeds in a cocktail shaker. Add 1.5 oz gin, 1 oz carrot juice, 0.5 oz simple syrup, 0.5 oz lemon juice, and 0.25 oz dry vermouth. Shake well, and double strain into a coupe glass. Garnish with a fennel frond and serve. 

8. Savory Hunter

This Savory Hunter cocktail combines bold Thai-inspired flavors with lemongrass-infused gin for a unique, fragrant experience. To make it, muddle a few cilantro leaves and a Thai chili slice with 0.75 oz lime juice and 0.75 oz cream of coconut in a cocktail shaker. Add 2 oz lemongrass-infused gin and ice and shake until frosty. Strain into a glass with crushed ice, garnish with a Thai chili, and enjoy!

To make the infused gin, steep chopped lemongrass in it for 48 hours, strain, and refrigerate. 

Savory tequila cocktails

9. Spicy Margarita

The classic Margarita has given birth to a massive number of variations, and they are dominating cocktail menus across the globe. If life’s given you a few limes and you have a forgotten jar of jalapeños in your fridge, then it’s time to learn how to make a Spicy Margarita with just the right amount of heat. 

Make it with: Espolón Tequila Blanco 

10. Chinese Hot Mustard

The Chinese Hot Mustard cocktail delivers a bold, tangy kick with an intriguing balance of zingy citrus, leaving a warm, spicy finish that’s both unexpected and delightful. To make one, add 1.5 oz blanco tequila, 0.5 oz fresh lime juice, 0.75 oz grenadine, 1 oz orange juice, and 0.25 oz hot mustard to a cocktail shaker filled with ice. Shake, and strain into a chilled coupe glass. 

Make it with: Espolòn Tequila Blanco 

Savory vodka cocktails

11. Tomato Martini

The Tomato Martini is a savory twist on the classic Martini, offering a bright, earthy, and slightly tangy flavor with a hint of spice. It’s perfect for those who enjoy a bolder, more robust sip. This drink shines at brunch or summer gatherings, pairing well with appetizers like bruschetta or Mediterranean small plates on warm days.  

12. Everything Bagel Martini

The Everything Bagel Martini blends savory and briny flavors with a clever twist. To make one, stir 3 oz gin and 0.75 oz olive juice in a mixing glass filled with ice. Coat half of a Martini glass rim with 1 oz of simple syrup and dip in everything bagel spice. Add 0.5 oz dry vermouth to the glass, swirl, and discard. Strain the gin mix into the glass and garnish with one or two blue cheese-stuffed olives. 

Savory mezcal cocktails

13. Spicy Negroni

The Spicy Negroni is sultry and smoky with the warming hum of sun-ripened ancho chiles. Its flavor is revealed sip by sip as you delve deeper into layers that are bitter, smoky, and spicy. It’s a cocktail that ignites the senses and leaves a lingering impression long after your glass is empty. 

Make it with: Ancho Reyes Original  

14. Salsa Sunset

The Salsa Sunset Margarita boasts a beautiful blend of red bell pepper and jalapeño heat, balanced with earthy mezcal and fresh cilantro. To make one, muddle a few cilantro leaves (stems removed) with 1.5 oz red bell pepper juice. Add 3 oz mezcal, the juice of half a lime, 1.5 oz agave nectar, and a pinch of smoked salt. Shake with ice and strain into a frosted serving glass.  

To make spicy bell pepper juice, puree a red bell pepper (stemmed, seeded, and cut into pieces) and a jalapeño until smooth. Press the purée through a fine mesh sieve with a spatula. This will make about 6 oz of juice. 

Make it with: Montelobos Mezcal 

Savory bourbon cocktails

15. Bacon Old Fashioned

Ever heard of fat-washing? If not, check out this guide to see how to pull it off like a pro. Fat-washing changes the texture of a drink by infusing it with the flavors and aromas of the chosen fat source. Try an Old Fashioned made with bacon-infused bourbon to experience pure umami bliss.    

Tips for creating your own savory cocktails at home

Crafting your own savory cocktails at home can be a fun, creative process. With the right ingredients and techniques, you can turn a simple drink into something bold and memorable. Here are a few practical tips to get you started: 

• Start with a compelling base liquor: Choose a liquor with a strong flavor profile. Gin, mezcal, and bourbon are great options because their inherent flavors—botanical, earthy, or rich—stand up well to savory ingredients. 

• Add layers of savory flavors: Once you have your liquor, start adding layers with fresh herbs, spices, or vegetables. Think basil, cilantro, black pepper, or celery, but don’t be scared to push the boundaries — experiment with creative flavors. 

• Balance the drink: While you’re aiming for savory, balance is key. A hint of citrus (like lemon or lime) or a subtle sweetener like agave or honey can help to even out the flavors, keeping the drink from becoming too intense. 

• Garnish for extra flavor: Garnishes do more than just make your drink look pretty—they add an extra layer of flavor. Celery, olives, and even bacon are all great choices, depending on the drink. Play around and turn your next cocktail party into delicious, snackable experience. 

Food pairings

Savory cocktails really shine when paired with the right kind of snacky bits. They’re a perfect match for appetizers, small plates, and tapas. The salty, herbal notes in the drink complement rich or spicy bites, creating a satisfying combination. For instance:  

• Dirty Martini: Charcuterie board with olives, marinated artichokes, and sharp cheeses such as aged cheddar or Parmigiano Reggiano.  

• Parmesan Espresso Martini: Truffle fries or a cheese platter with hard cheeses like Parmesan or Pecorino.  

• Kimchi Bloody Mary: Korean-inspired brunch bites, like kimchi pancakes or spicy scrambled eggs with sausage.  

• Pickle Juice Whiskey Sour: Fried pickles or deviled eggs with a pickle garnish. 

• Michelada: Pulled pork tacos or shrimp ceviche. 

Well, what are you waiting for, foodies? Go whip up some savory deliciousness and remember to tag us when you post those tasty pics to Instagram. In the meantime, sign up for our newsletter, and visit the SKYY Vodka, Wild Turkey Bourbon and Montelobos Mezcal websites if you need more recipe inspiration.  

What is vermouth?  

Vermouth is a fortified and aromatized wine enriched with deeply flavorful botanicals, including herbs, spices, and roots. Originating in Italy during the 18th century, it quickly became a favorite in cocktail culture. The versatility of vermouth allows it to be enjoyed on its own or as a crucial component in many classic cocktails. 

History and role in cocktails

Originally crafted as a medicinal tonic, vermouth has evolved into a beloved aperitif and cocktail ingredient. These days, Cinzano stands as one of the world’s most recognizable vermouth brands. Giovanni and Carlo Cinzano, master Italian distillers, first introduced their range of vermouths in 1757. Yet, the history of vermouth predates even this. 

Legend has it that Hippocrates, the famous physician, was the first to infuse wine with wormwood and other spices, using it as a healing tonic. However, many credit Italian distiller Antonio Benedetto Carpano as the official inventor of vermouth. In 1786, Carpano crafted a unique vermouth in Turin by combining white wine with herbs and spices, paving the way for over 30 varieties of modern vermouth. 

Vermouth ultimately gained prominence in iconic cocktails such as the Martini, Manhattan, and, of course, the Negroni. Today, the unique blend of botanicals in vermouth is revered for adding complexity and depth to a variety of amazing drinks, making it indispensable in DIY and professional mixology. 

DID YOU KNOW? The name vermouth comes from the French pronunciation of wermut, the German word for wormwood. 

Sweet vs. dry vermouth

Vermouth comes in two main varieties: sweet and dry. Sweet vermouth, often called red or Italian vermouth, is richer and has a balance of sweetness and bitterness. It’s essential for cocktails like the Negroni and Manhattan, where its complex flavors harmonize perfectly with gin and Campari.   

Dry vermouth, on the other hand, is lighter and more herbal, and is often referred to as French vermouth, and typically used in drinks like the classic Martini. However, for a Negroni, sweet vermouth is the preferred option, providing the necessary depth and sweetness to complement the other ingredients. 

Also see: 15 Cocktails with Vermouth for Sophisticated Sipping 

Top vermouths for a Negroni

Cinzano, a name synonymous with quality and tradition, offers an inspired spectrum of vermouths that cater to diverse tastes and preferences. These are our go-to Negroni vermouth recommendations: 

1757 Vermouth di Torino Rosso

1757 Vermouth di Torino G.I. Rosso is arguably the best sweet vermouth for a Negroni. It celebrates a harmonious blend of flavors, embodying a sweet, aromatic richness that strikes a perfectly poised balance. Crafted in adherence to Piedmont tradition, this vermouth exemplifies meticulous artistry. 

• Color: Reddish-brown with amber reflections 

• Nose: A complex aroma of spiced wood and root notes, intertwined with vanilla, dried fruits, and delicate floral hints of wormwood. 

• Taste: Each sip reveals dried fig, spices, and wood, culminating in subtle vanilla notes and a long, bittersweet finish reminiscent of warm amber resin. 

Cinzano Vermouth Rosso

Another strong contender in the race for the best red vermouth for a Negroni, Cinzano Vermouth Rosso ignited a legacy with its rich, aromatic blend. It captivates with centuries-old flavors, crafted from the finest red vermouth ingredients and a curated selection of herbs and spices. 

• Color: Rich amber 

• Nose: Aromatic notes of vanilla, black cherry, and subtle creamy caramel. 

• Taste: Gentle sweetness transitions to layers of spices and balanced bitterness, culminating in a botanical finish dominated by distinctive wormwood notes. 

Expert tips for making the perfect Negroni

• Always use Campari. Campari is a non-negotiable component of an authentic Negroni. Its unique blend of herbs and spices provides the perfect balance of bitterness and sweetness. No substitutions can replicate Campari’s distinct flavor, so make sure to always use the real deal for your Negroni. 
• Use the best-quality gin you can find. Choose the finest quality gin for your Negroni. High-quality gin ensures a smooth and flavorful base for your cocktail, enhancing the overall drinking experience. Bulldog Gin is a great option for its crisp, juniper-forward profile 
• Measure for accuracy. Precision is key to crafting the perfect Negroni. Use a 1 oz measure to ensure accuracy and follow the classic 1:1:1 ratio. This balance of equal parts Campari, gin, and sweet vermouth creates the ideal harmony of flavors in your drink. 

• Stir to chill. Pour the Campari, gin, and vermouth into a rocks glass filled with ice. Stir the mixture for at least 30 seconds. This step ensures that the flavors meld together smoothly, resulting in a well-balanced Negroni. 

• Add an orange twist. Finish your Negroni with a bright, aromatic touch. Squeeze an orange twist over the cocktail to release its essential oils, enhancing the drink’s aroma and flavor. Rub the twist along the rim of the glass before dropping it into the drink, adding a final layer of citrusy goodness. 

Choosing the best gin for a Negroni is very important. Learn all about it here.  

Negroni variations to try at home

If you love the bittersweet aperitif cocktail, the good news is that we have a lovely line-up of 20 Negroni variations to stir up at home. Here are a few of our favorites.  

• Aperol Negroni 

• Kingston Negroni 

• Coffee Negroni 

• Negroni Sbagliato 

• Cynar Negroni 

• Frozen Negroni 

• Christmas Negroni 

• Oaxacan Negroni 

• White Negroni 

• Americano Cocktail 

Also read: The Complete History of the Negroni 

Negroni food pairing ideas

Experiment with the following pairings and recipes to find your perfect Negroni food match, setting the scene for a memorable dining and cocktail experience. 

Appetizers that complement a Negroni

Pair your Negroni with a variety of appetizers to enhance its bold flavors. For a classic option, try serving prosciutto-wrapped melon or bruschetta with fresh tomatoes and basil. These Italian-inspired bites balance the bitterness of the Negroni with sweet and savory notes. 

For vegan and vegetarian options, consider marinated olives, roasted nuts, or a colorful antipasto platter with artichokes, sun-dried tomatoes, and roasted red peppers. These choices offer a delightful contrast to the cocktail’s robust profile. 

Main meals that pair well with a Negroni

For main courses, the Negroni pairs beautifully with rich, flavorful dishes. Think pasta with a hearty tomato sauce, grilled steak, or a classic Italian pizza with spicy sausage and caramelized onions. The cocktail’s bitterness cuts through the richness of these dishes, creating a harmonious dining experience. 

Vegetarian and vegan meals can also shine alongside a Negroni. Try a mushroom risotto, eggplant parmesan, or a vegan lasagna packed with roasted vegetables. These meals offer depth and complexity that match the cocktail’s bold character. 

Two quick pairings to try at home

Marinated olives

Briny olives highlight the Negroni’s herbal notes, creating a delightful flavor combination. For a quick appetizer, try this easy recipe: 

Ingredients 

• 2 cups drained mixed olives (green and black) 

• 1/4 cup extra-virgin olive oil 

• Zest of 1 lemon 

• 2 cloves garlic, thinly sliced 

• 1 tsp dried oregano 

• 1 tsp crushed red pepper flakes 

• Fresh herbs (such as rosemary and thyme), to taste 

Method 

1. Combine the olives, olive oil, lemon zest, garlic, oregano, and red pepper flakes in a bowl. 
2. Add fresh herbs to taste. 
3. Let the mixture marinate for at least an hour (or ideally overnight) before serving. 

Mushroom risotto

Earthy mushrooms and creamy risotto balance the Negroni’s bitterness, making each sip and bite more enjoyable. 

Ingredients 

• 2 tbsp olive oil 

• 1 small onion, finely chopped 

• 2 cloves garlic, minced 

• 1 cup Arborio rice 

• 4 cups vegetable broth, warmed 

• 2 cups mushrooms, sliced (cremini or shiitake work well) 

• 1/4 cup fresh parsley, chopped 

• Juice of 1/2 lemon 

• Salt and pepper, to taste 

Method 

1. Heat the olive oil in a large pan over medium heat. Add the onions and garlic, and sauté until translucent, about 5 minutes. 
2. Add the Arborio rice and cook, stirring, until lightly toasted, about 2 minutes. 
3. Gradually add the warm vegetable broth, one ladle at a time, stirring frequently until the liquid is absorbed before adding more. Continue until the rice is creamy and tender, about 18-20 minutes. 
4. In a separate pan, sauté the sliced mushrooms until browned and tender, then stir them into the risotto. 
5. Stir in the fresh parsley, lemon juice, and season with salt and pepper to taste. 

Expert insider tips  

Tristram Fini, our friend from the Campari Academy UK, has shared a few valuable tips for folks who want to understand more about vermouth:    

The impact of botanicals on vermouth flavor

Vermouth’s distinct flavor profile is primarily defined by its key botanical: wormwood. In fact, the term “vermouth” is derived from the Germanic word for wormwood. Due to its origins in the Savoy region, which spans parts of France and Italy, the French pronunciation of vermouth became prevalent when marketed as a bottled product in the 1780s. 

In addition to wormwood, traditional botanicals like cassia, gentian, and juniper are essential. However, vanilla plays a pivotal role in enhancing vermouth’s complexity. Historically, during the 1780s, vermouth was referred to as “Vini di Lusso,” meaning “wines of luxury”. Importing exotic ingredients like vanilla, which did not grow locally, added a touch of luxury to the blend. 

Today, vanilla is commonly featured in modern vermouth production, especially with the trend toward premiumization. Its inclusion, alongside traditional botanicals, adds a unique dimension to vermouth, making it a standout ingredient in cocktails. 

How oxidation affects the taste of vermouth

Oxidation itself is a process that, at a structural level, involves the degradation of the wine within a product. In vermouth, which is fortified and aromatized, this process stabilizes the drink to some extent. Think of oxidation as a loss of freshness rather than outright spoilage. 

When you first open a bottle of vermouth, it is bright and vibrant, showcasing citrus notes, intensity, and a lovely drive. Over time, however, the flavors will begin to dull. While it takes a while for vermouth to technically spoil, this depends on the producer, the fortification process, the amount of sugar present, and the style of the vermouth itself. Ultimately, it will start to taste flatter and flatter. 

You can compare opening a bottle of vermouth to breaking a cinnamon stick in front of you while cooking. This action releases aromatic compounds into the atmosphere, resulting in that bright, fresh aroma—much like when you first open the vermouth. On the other hand, if you were to smell powdered cinnamon that had been sitting in your pantry for years, it would evoke memories of cinnamon but lack the vibrancy and complexity of its fresh counterpart. 

Ultimately, it’s best to use vermouth in its freshest state to get the best out of your cocktails. 

Balancing vermouth in cocktails

Start with templates of the classics. Cocktails like the Martini, Manhattan, Negroni, and even variations such as the Sherry Cobbler or Blood and Sand showcase how vermouth fits into a drink structurally. By examining these established recipes, you can adapt that same approach to your own creations. 

If you find yourself leaning towards more intense flavors, consider how different vermouths are produced. Some vermouths have a more pronounced flavor profile, while others are more subtle. The key is moderating the amount you use in your cocktail to ensure a balanced combination that enhances rather than overwhelms the other ingredients. 

There you have it – a quick introduction to vermouth, top tips on choosing the best vermouth for a Negroni, a tasty variety of Negroni variations to try at home, and some food pairings to round it all off! Sign up for our newsletter to get delicious hosting inspiration delivered straight to your inbox and remember to tag us when you share pictures of your Negroni on Instagram. 

How to choose a gin for a Negroni

When it comes to selecting the ideal gin for your Negroni cocktail, there are a few key factors to consider. Keep it simple and straightforward with our fool-proof guide: 

Type

The type of gin you use makes all the difference. For instance, a London dry gin is the traditional go-to for Negroni lovers. Its juniper-forward profile pairs harmoniously with the other cocktail components.  On the other hand, Plymouth Gin is characterized by a well-balanced and smooth taste. It marries pronounced herbal and citrus notes with a touch of sweetness, offering a versatile canvas for cocktail creativity.

Flavor

Here are a few factors to consider when it comes to the flavor of the gin you choose to make a Negroni:  

• Juniper presence. Consider the prominence of juniper in the gin’s flavor. It should be assertive but not overpowering, allowing room for the Campari and vermouth to shine. 
• Citrus notes. Look for gins with citrus undertones, such as lemon or orange. These can contribute to the cocktail’s refreshing and zesty character. 
• Herbal complexity. Some gins boast herbal elements like cilantro, thyme, or rosemary. These botanicals can complement the Negroni’s herbaceous qualities. 

Aroma 

The aroma also plays a big role. Here is what you should be looking for in a gin:  

• Delicate botanicals. A gin with a well-balanced and nuanced aroma is ideal. It should offer a subtle hint of botanicals without being overly perfumed. 
• Freshness. Seek out gins that give off a crisp, clean scent. This freshness will enhance the overall drinking experience. 

Balance

To set the scene for a beautifully balanced drink, keep an eye on:  

• Alcohol content. Ensure the gin you choose has an appropriate alcohol content, typically around 40% ABV. This helps to maintain the cocktail’s equilibrium. 
• Harmony. Ultimately, the best gin for your Negroni is one that harmonizes seamlessly with the Campari and vermouth, creating a cocktail that’s bitter, sweet, and perfectly balanced. 

Read next: 12 Different Types of Gin to Know

What about a White Negroni?

The White Negroni is a unique variation of this classic drink that is now cocktail canon. It has a gin backbone that is supported by herbaceous white vermouth and floral gentian liqueur. Made from the roots of the gentian plant, this unique liqueur is bittersweet and stands in for the classic Campari. Bursting with bittersweet layers, it’s nevertheless light and easy and finishes with a touch of floral sweetness. 

When selecting a gin for a White Negroni, you’ll want to embrace the cocktail’s distinctive flavor profile. Here’s how to approach it differently: 

• Opt for a gin that complements the gentian liqueur’s bitterness. Look for one with a slightly softer juniper presence to avoid overpowering the delicate floral and herbal notes in the drink. 
• Gins with citrusy undertones, like lemon or grapefruit, can enhance the White Negroni’s refreshing qualities. 
• Choose a gin with botanicals that resonate with the gentian liqueur’s herbal and floral complexity. This will ensure a harmonious fusion of flavors. 
• Err on the side of a subtle and clean aroma to let the gentian liqueur and vermouth shine through. 

Interesting right? Now, let’s take a deep dive into different types of gin and how the use of each will impact the overall character of your Negroni.  

More Negroni spin-offs we love: Christmas Negroni | Negroni Sbagliato | Kingston Negroni 

1. London dry gin

London dry gin, the venerable stalwart of the gin world, brings a distinctive character to your Negroni that impacts its flavor, texture, and visual appeal. Crafted through a meticulous distillation process, it starts with a neutral grain spirit, creating a clean canvas for its precise blend of botanicals. London dry gin is also renowned for its juniper-forward taste, lively citrus and subtle herbal notes.  

This crisp, clean profile adds a refreshing texture to your Negroni and imparts a classic, translucent appearance. Its unwavering commitment to juniper ensures a bold flavor that enhances the cocktail’s bitterness and complexity, making it an ideal choice for Negroni enthusiasts. 

2. Plymouth gin

Plymouth gin, another cherished classic, will also impart a distinctive touch to your Negroni, influencing its taste, mouthfeel, and appearance. Hailing from historic Plymouth in England, this type of gin features a higher proportion of root botanicals. This special formula lends a subtly sweeter and earthier character to classic cocktails, creating a delightful contrast to the bitterness of Campari.  

Plymouth gin’s well-balanced and smooth flavor, blending herbal and citrus notes with a touch of sweetness, elevates the cocktail’s complexity. Its protected geographical status ensures that this exceptional profile remains intact, making it an emblematic choice for gin aficionados seeking a Negroni with a hint of maritime heritage. 

Drink Like an Italian: 8 Campari Cocktails to Try 

3. Navy strength gin

Navy strength gin, known for its boldness, can significantly impact your Negroni. While its production process is akin to other gins, what makes it distinct is its potency, clocking in at a robust 57% ABV or higher.  Originating from Britain and Holland, it has historical ties to the British Royal Navy which had to carry alcohol with a high ABV to ensure that gunpowder would still ignite in the event of a spill.  

This gin offers a juniper-forward flavor with an intense botanical presence, making it perfect for cocktails needing a strong gin base. Unlike London dry gin, Navy strength’s standout feature is its strength, adding a robust kick to your Negroni and ensuring a cocktail with a punch. 

4. Japanese gin

Japanese gin, a rising star in the spirits world, is crafted using traditional methods. It starts with a neutral base spirit, often rice or barley, and incorporates local botanicals like yuzu, cherry blossoms, and green tea. Originating in Japan, it embodies precision and innovation, reflecting the nation’s craftsmanship and respect for nature.  

Japanese gin typically offers a balanced blend of juniper, citrus, and floral notes with a hint of herbal complexity, adding an elegant touch to classic cocktails like the Negroni. This meticulous attention to detail results in a softer, refined taste, often yielding a particularly compelling aroma. Each brand may incorporate regional botanicals for unique flavor profiles, so it’s a good idea to experiment with different kinds.  

Learn more: The 10 Most Popular Cocktails in the World (2025) 

5. Genever gin

Introducing Genever gin into your Negroni will bring a distinct whiskey-esque twist to the classic cocktail. Genever, often seen as the precursor to modern gin, boasts a unique production process, starting with a malt spirit base similar to whiskey. Infused with juniper and malted barley, it provides a richer, maltier foundation.  

Originating in the Low Countries, Genever has deep historical roots dating back centuries and serves as a bridge between gin and whiskey. Its flavor profile combines maltiness, juniper, and subtle botanicals, resulting in a smoother, rounder character, with a warm, grainy essence.  Different regions may infuse their own local botanicals or adjust the malt recipe, adding regional variations to this intriguing spirit. For those who appreciate whiskey, Genever may well become the gin of choice for their Negroni. 

Cin cin! The Best 28 Aperitif Cocktails for Any Occasion 

6. Sloe gin

Sloe gin, a quirky relative of the gin family, will have a distinct impact on your Negroni. With roots in England, sloe gin is intertwined with countryside traditions and foraging. Crafted by infusing gin with sloe berries, the process requires patience as the berries have to be macerated, imparting their rich, sweet, and slightly tart flavors.  

The flavor profile of this type of gin offers a luscious, fruity sweetness with hints of sloe berry tartness, a departure from traditional botanical-forward gins. What sets it apart is the star ingredient – sloe berries, creating a unique, fruit-forward gin experience that will add a unique charm to your Negroni. Regional variations may introduce subtle flavor nuances based on sloe berry types and their ripeness.  

7. Flavored gin

Flavored gin can add an exciting twist to your Negroni by infusing the taste and aroma of different botanicals, fruits, or herbs that offer a burst of unique flavors. Originating in England, this type of spirit has gained global popularity with those on a quest to create fresh taste experiences.  

Flavored gin typically blends juniper with specific infusions, such as citrus, spices, or berries, resulting in distinctive profiles. As such, unlike London dry gin’s juniper-forward character, flavored gins can introduce playful and diverse tastes.  Regional differences arise from the choice of botanicals and fruits, with local ingredients shaping unique flavor variations. 

Read next: 12 Easy Dry January Mocktails for a Tasty Reset 

8. Spiced Negroni gin

If you’ve always wanted to try your hand at making an infused spirit and love a bit of heat in a cocktail, we can highly recommend making your own Spiced Negroni gin. Typically, a Spicy Negroni is made using Campari, mezcal, and Ancho Reyes Chilli Liqueur, but can also get crafty and put the heat into the gin itself! Infusing Bulldog Gin with your choice of chili peppers is a straightforward process that adds an exciting kick to your cocktails.  

Also see: 15 Best Ancho Reyes Cocktails to Turn up the Heat

How to make gin infused with chili

INGREDIENTS

• 1 large jar with a lid (or the gin bottle itself)
• 1 bottle of gin
• Fresh chili peppers (choose based on your heat preference):
  For milder heat: Jalapeno peppers
  For mid-level heat: Serrano peppers
  For hot: Habanero peppers
  For intense heat: Ghost peppers or hotter varieties

METHOD

1. Prepare your equipment. Ensure you have a large jar with a lid, or you can use the gin bottle itself if it has enough space for the peppers.
2. Choose the type of chili peppers based on your heat preference, and slice them in half.
3. Place the sliced chili peppers into the gin bottle, submerging them beneath the liquid to avoid exposure to air. Alternatively, you can place the peppers in a large jar and pour the gin over them.
4. Allow the peppers to steep in the gin for at least two days. You can extend this period according to your desired flavor intensity, ranging from two hours to several weeks, or even longer.
5. Periodically taste the gin to gauge the level of flavor and spiciness you prefer. Continue the infusion until you’ve achieved your desired flavor.
6. Once the desired infusion is reached, strain out the peppers.
7. Your homemade chili-infused gin is now ready!

Expert tips for making the perfect Negroni

Creating the perfect Negroni requires attention to detail and quality ingredients. Here are some expert tips to help you mix a flawless Negroni:

• Ideal ratios: Combine equal parts gin, Campari, and sweet vermouth (1:1:1 ratio) for a balanced flavor. Adjust to taste if you prefer a stronger gin presence.
• Mixing method: Stir the ingredients gently with ice until well-chilled, then strain into a rocks glass filled with ice.
• Garnish options: A classic Negroni garnish is an orange twist or slice. You can also experiment with a lemon twist for a slightly different citrus note.
• Interesting variations: If you love a Negroni, but feel a little experimental, we recommend trying an Aperol Negroni, Cynar Negroni, Sushi Rice Negroni, Kingston Negroni, or Oaxacan Negroni.

Food pairings for Negroni cocktails

Enhancing your Negroni experience involves pairing it with complementary foods and exploring different gin options.

• Juniper-forward gins: Pair with charcuterie, aged cheeses, or savory olives to highlight the gin’s botanical flavors.
• Citrus-forward gins: Serve with seafood dishes like smoked salmon or shrimp ceviche to complement the citrus notes.
• Herbaceous gins: Match with herb-crusted meats or roasted vegetables to enhance the herbal complexity.

Try a Negroni tasting flight

For a fun home party or event, create a Negroni tasting flight:

• Choose different gins: Select a variety of gins (e.g., London Dry, Old Tom, and Japanese gin) to showcase diverse flavor profiles.
• Serve small portions: Offer small, sample-sized Negronis with each type of gin to allow guests to compare and contrast. Tiny cocktails are a great way to try different types of drinks.
• Provide tasting notes: Include a brief description of each gin and its flavor characteristics to guide your guests through the tasting experience.

By considering these gin types and the impact they will have on the character of your cocktail, you’ll be well on your way to making the perfect Negroni. Remember, this drink’s magic lies in its ingredients’ synergy, and choosing the right gin for your Negroni recipe is a crucial step in achieving that delightful balance. 

Keen to learn more about the art of choosing the right base spirit for your favorite classic cocktail? Visit the Bulldog Gin and Campari websites for more insider insights. In the meantime, remember to tag us when you share our Negroni creations on Instagram!

Negroni Week: A blend of cocktails and compassion

With just three ingredients and a storied history, the Negroni is one of those rare cocktails that’s universally loved. Over its century of existence, it has transcended beyond the cocktail world into mainstream culture. It’s now a global phenomenon and while National Negroni Week is a celebration of all things Negroni, it’s also the perfect vehicle to harness that cocktail fame and fortune for good.  

For one week every September, bars and restaurants across the world become a flurry of gin, Campari and sweet vermouth. With every shake, stir, pour and toast, the spirit of giving is championed. It’s a time when mixologists and patrons come together to celebrate this classic Italian cocktail and the generosity of the human spirit.  

Take a trip: Around the World in a Cocktail Shaker 

Sipping for a good cause

In the eleven years of its existence, Negroni Week has raised over $4 million for charitable organizations. It’s helped thousands in need and changed lives for the better through its mantra of sipping for a cause. It’s a remarkable achievement, considering its humble beginnings. Back in 2013, the world was riding high on a wave of Negroni popularity. Campari sought to build on this momentum and created the first Negroni Week.  

Little did they know that the idea would spread like wildfire, capturing the hearts of bartenders, restaurant owners, cocktail enthusiasts, and philanthropists alike. As the event grew, so did its reach and impact. A raft of charitable organizations across the globe benefited from the generosity of Negroni Week participants. In just a few short years, the movement began to see measurable real-world results. In 2022, on the 10th anniversary of Negroni Week, the organizers announced that they would now have a single global nonprofit partner in Slow Food. In that year alone, Negroni Week raised $500 000 in support of Slow Food’s mission.  

Discover more Campari cocktails: Drink Like an Italian 

Slow down and make every sip count

Founded in Italy in the late 1980s, Slow Food is a global, grassroots movement that promotes sustainability, education, equity, and diversity within the food and beverage sectors. It emphasizes the importance of supporting small-scale farmers and producers by making conscious food choices. Slow Food is constantly pushing for sustainable and ethical approaches to food production and consumption.  

With chapters and initiatives in 160 countries around the world, Slow Food’s mission is to provide good, clean, and fair food for all. Among its many programs are the Slow Food Cooks’ Alliance, the Coffee Coalition, the Wine Coalition, and their Snail of Approval icon. The programs tackle vital issues like food education, the transference of traditional knowledge, and the protection of biodiversity and cultural heritage. The Wine and Coffee Coalitions also focus on rural and social growth. The goal is to build trusted networks and supply chains that unite participants, all the way from the farmer to the consumer.

Every initiative shares Negroni Week’s ethos of building a better world. The best way to show your support is by sipping on a Negroni and building awareness. The more people that take part in Negroni Week, the better the results for all involved. It almost sounds like too simple an act to make a lasting change, but that’s the beauty of the idea.  

Bars and brands making an impact

Participating bars and restaurants register online to become partner venues for a small donation. Every venue earns a spot on Negroni Week’s world map, which is searchable by country and town. The idea is that each venue must offer a classic Negroni or any variation of their choosing for the duration of the week. Bartenders are encouraged to get creative and think of weird and wonderful new Negroni variations.  

The friendly competition has grown over the years, with popular Negroni variations often returning year after year. The Negroni Week website even has an extensive list of popular variations from past years from around the world. Some bars raise the stakes even higher by hosting unique fundraising events with all proceeds donated to charity.

Much like the cocktail itself, Negroni Week is a simple but powerful idea that works across continents and cultures. Now entering its 11th year, Negroni Week shows no signs of slowing down. The number of venues continues to grow year after year, with patrons counting down the days until kickoff. It’s supported by a world-class line-up of brands, namely Campari, Cinzano Vermouth, Bulldog London Dry Gin, and Aviation American Gin, and with their ongoing support, it will continue to thrive.  

This year will also feature the Negroni Week debut of the new Campari bottle design. It’s the first redesign in ten years, and it pays homage to the spirit of its home, Milan. It’s a reflection of the contemporary city that captures the indomitable spirit of the Italian people.   

Cheers to making a difference, one Negroni at a time

As we stand on the cusp of Negroni Week 2025, let’s take a moment to appreciate the crimson count of the cocktail world. It might just be a simple drink with equal parts gin, Campari and sweet vermouth, but its effect is undeniable. It’s the driving force behind the celebration. It’s the glue that binds the community, and it’s the vehicle for transformative change around the world.  

By participating in Negroni Week, wherever you are in the world, you’re taking part in an effort that proves even the smallest act can have a significant impact.

Origin story

To understand the history of the Negroni, we must travel back a few centuries to explore the roots of the Negroni family tree. Imagine it’s sometime in the 1860s on a gorgeous summer’s day. You’re sitting at your favorite table at Milan’s Caffè Campari, watching the world go by. The barman comes over and offers you his latest creation: a rich red libation in a rocks glass garnished with an orange slice. As you sip on the bittersweet cocktail, he explains that it’s a mix of Campari from Milan and vermouth from Turin. He dubbed it the Milano Torino and, in doing so, planted the seed from which the Negroni family tree would grow.  

Fast forward a few years, and Milan is the new hotspot for American tourists. The locals cottoned on to the fact that Americans had a taste for Italian bitters but also that they preferred long drinks. Some bars started adding club soda to the Milano Torino and serving it in a taller glass. The ‘American style’ cocktail took off, and quicker than you can say ‘Merica!, the Americano was born. The Americano satisfied thirsts for many years to come, but it wasn’t until 1919 that the next chapter in the Negroni saga was written.  

Like a lot of cocktail history, the history of the Negroni has become muddled with time and, well, too many cocktails. But it’s widely accepted that the invention of the Negroni cocktail is attributed to one Count Camillo Negroni. He was an Italian-born dignitary who, by all accounts, lived an adventurous life. Legend has it that he spent a lot of his time traveling and was a prolific gambler and lover of cocktails. His favorite was the Americano, and after a stint in America as a cowboy, he returned home to Florence, Italy, and his favorite watering hole, Casoni Bar. It was here that he instructed legendary bartender Fosco Scarselli to add a little more kick to his favorite drink. Scarselli obliged him by replacing the club soda with gin and garnishing it with an orange instead of the traditional lemon. There aren’t any records of the Count’s first sip reaction, but we like to think he screamed, Hell yeah, brother!’ at the top of his lungs while high-fiving Fosco. 

And so, the iconic Negroni was born, carrying with it a legacy that endures today. It’s the cocktail that spawned a thousand more cocktails and is the blueprint for modern-day cocktail culture.  

Explore: The 10 Most Popular Cocktails in the World 

Campari: The art of bittersweet elegance

The red heart of the Negroni was founded in 1860 by Gaspare Campari. He was an Italian-born bartender with a penchant for experimenting with homemade bitters. Gaspere Campari was a gifted mixologist, and shortly after creating the recipe for Campari, it became a hit with patrons. Before long, he opened a bar of his own called Caffè Campari. It was built in what is now Italy’s oldest shopping gallery, Galleria Vittorio Emanuele II. It looked out on the majestic Piazza Duomo and soon became the haunt of Milan’s most fashionable.  

What set Campari apart from other bitters was its intense red color and bittersweet flavor. The recipe has always been a closely guarded secret, and even today, in the information age, the secret remains. Some say only three people know the recipe, but no one knows for sure. Reports also suggest that there are up to sixty ingredients in Campari, consisting of herbs, spices, and fruit peels.  

Eventually, the Campari business was passed down to Gaspare’s son, Davide, ushering in a new age for Campari. Under Davide’s watchful guidance, Campari moved into a state-of-the-art facility and expanded production globally. In the 1900s, the world got a taste for Campari, and sales boomed. Davide even built his own bar, The Camparino, in homage to his late father’s Caffè Campari. 

With the invention of the Americano and the Negroni cocktail, interest in Campari was at an all-time high. Throughout the 1900s, the red passion of Campari spilled into everything from art, advertising, and urban culture to films, calendars, and scores of memorable campaigns across all mediums. The brand has become a global icon, and today you’ll find Campari in any bar worth its salt. It pioneered the art of the aperitivo and helped share Italian culture with the rest of the world.   

Sip on a few timeless classics: The Vintage Cocktail Comeback 

A sip of culture: the Negroni and Italian lifestyle

Relaxation is something that we humans take very seriously. Every culture has its own version of it, but Italians take it to another level. They’ve elevated unwinding to an art form, and in Italy it’s called aperitivo. It’s more than just drinks at the end of the day; it’s an expression of culture through food, drink, and good company.  

Along with the Spritz, the Negroni is a quintessential part of the aperitivo ritual. The bittersweet classic is the perfect way to charge your appetite before dinner. Complimentary snacks, or ‘cicchetti’ like olives, cheese, and cured meats are served with the Italian cocktails. The idea is not to fill up on snacks but rather to whet the appetite for dinner. Aperitivo usually runs from 6–8 PM and serves as a perfect transition period from the bustle of the day to a more leisurely evening.   

The Negroni family tree

The genius of the Negroni cocktail lies in its simple, equal-parts formula. Campari is the one constant, but gin and sweet vermouth can be switched to create new and interesting cocktails. By following this equation, the red soul of a Negroni remains intact. Campari’s official Negroni family tree features nine variations that all sprout from the original recipe.  

In each variation, the spirit or vermouth has been changed, and some even use sweet and dry vermouths in the same cocktail. There are tequila, mezcal, bourbon, rye whiskey, Prosecco, rum, and coffee Negronis, but because of the constant Campari, they all retain the essence of the original. Each cocktail is its own drinking experience, yet they all feel comfortably familiar. This is the magic of the Negroni cocktail.

Link to: 21 Negroni Variations for Negroni Week 2024  

How to make a classic Negroni the Campari way

There are no special skills required to mix a good Negroni, but if you want a great one, follow our easy guidelines. 

1. Always use Campari.
2. Use the best quality gin and vermouth you can find. A London Dry Gin is preferable and a proper Italian sweet vermouth.
3. Use a 1 oz measure for accuracy and follow the equal parts 1:1:1 ratio.
4. Pour the Campari, gin and vermouth into a rocks glass with ice, and stir for at least 30 seconds to chill.  
5. Squeeze an orange twist over the cocktail to release the oils into it, then rub the rim of the glass before dropping the orange into the drink.  
6. Enjoy!  

Discover more aperitif cocktails: The 28 Best Aperitif Cocktails 

A bit about Negroni Week

In 2013, Campari and Imbibe magazine joined forces to create the first Negroni Week. The idea was simple: to create a week-long event centered around the mighty Negroni cocktail, with all the proceeds going to charity. The beauty of the idea lay in the fact that the events would be hosted by bars and restaurants around the world. To participate, all the venues needed to do was make a small donation and then serve a Negroni or a variation of one all week long. Since then, Negroni Week has exploded in popularity and is now a global event. It’s the perfect pairing of cocktails with compassion, and it’s summed up beautifully in Negroni Week’s mantra—sipping for a cause.