TikTok is a hotbed of viral cocktail trends and one of the latest offerings is the rise of the Vine Street Cocktail. It’s served at Nordstrom’s in-store bars, and it’s been making waves for its morish flavour and seductive boozy charm. It’s been nicknamed the Nordy or Nordstrom Jungle Juice and it’s become infamous for making shoppers a little more cavalier with their cash. We’re loving the in-store bar trend and we hope this TikTok boost will inspire other stores to take a walk down Vine Street.
Nordstrom's TikTok Viral Cocktail: The Vine Street
PREP TIME 5 min
Muddle the fruit and mint well to infuse the flavours.
Try a citrus vodka for a zesty twist.
Use fresh lime juice for the best flavour.
Add the grapes, mint, simple syrup and lime juice to a cocktail shaker
Muddle the ingredients to infuse the flavours
Fill the shaker with ice then add the vodka and rosé and shake for 30 seconds to chill
Strain into a double rocks glass and top with Prosecco
Garnish and serve
How the Vine Street Cocktail became famous
The Nordstrom Vine Street Cocktail burst on the social media scene with TikTok. A user posted her story about how the alluring Vine Street Cocktail seduced her friend into a nice fitting thousand-dollar pair of pants. After the video went viral, more stories of the cocktail emerged, and it became an overnight sensation.
This might be Nordstrom’s first viral cocktail story, but they’ve been offering sipping and shopping cocktails for some time. The flagship store in Manhattan has a bar located right in the middle of the women’s shoe section. Call it a great customer experience or a good business strategy, but either way, the bar is doing exactly what it’s meant to. While the Vine Street Cocktail might be delicious, it’s a boozy cocktail perfect for an afternoon shopping session with friends. Or as another TikTok user commented, ‘that’s not a cocktail, it’s two glasses of wine with a shot of vodka’. But we know the Vine Street Cocktail is so much more than that—if you follow the actual recipe.
Explore more TikTok cocktail trends: How to Smoke Cocktails.
If you’re feeling adventurous then try swapping out the vodka for a zesty, floral gin. The botanicals will blend seamlessly with the fruity rosé and Prosecco flavours. Or if you’re in the mood to meet a Vine Street Pirate, replace the vodka with white rum. The light citrus notes of the rum interplays well with the sparkling character of the Prosecco, the sweetness of the grapes and the fresh burst of mint.
When to serve
For us, the Vine Street cocktail screams summer days around the pool, but it’s versatile and easy to make. Just have plenty of snacks on hand and don’t try to sell your friends anything, because chances are good they’ll buy it.