Negroni Week 2025: Dates, Meaning & Cocktail Inspiration
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Negroni Week first hit the scene in 2013, starting out with just 120 bars pouring Campari, gin, and vermouth for a cause. Fast-forward to today, and what began as a small idea has blown up into a global movement with thousands of venues and countless fans raising a glass together.
At its core, nothing’s changed: it’s still about giving back while celebrating one of the world’s most legendary cocktails. That’s the magic of the Negroni: simple, bold, and powerful enough to unite people everywhere. And now, as Negroni Week turns 12, you’re invited to join the party and sip for a cause.
What is Negroni Week?
Launched by Imbibe Magazine with Campari as the founding sponsor, Negroni Week is more than just a global toast to one of the most iconic cocktails ever created. Every Negroni poured during this time carries a charitable purpose, with fundraising at its heart.
Over time, Negroni Week has grown from a small initiative into a worldwide movement, proving that something as simple as a cocktail can bring people together for good.
Also see: Negroni Variations (Creative Twists on a Classic)
When is Negroni Week 2025?
September 22–28
Over the seven days of 22 to 28 September, venues around the world will be buzzing with Negroni Week excitement.
But it’s not just about bars and restaurants. If you’re a home mixologist, you can join the celebration too, stirring up your own Negronis and riffs while supporting a movement that blends cocktails with compassion.
Whether you’re sipping at a rooftop bar or mixing one with your crew at home, Negroni Week proves that great drinks can do great things.
Negroni Week: A blend of cocktails and compassion
With just three ingredients and a storied history, the Negroni is one of those rare clinkers that gets the universal thumbs up. In existence for over a century, it has moved beyond the cocktail world into mainstream culture.
Now a global phenomenon, and with Negroni Week a celebration of all things Negroni, it’s also the perfect vehicle to harness that cocktail fame and fortune for good. For one week every September, bars and restaurants across the world become a canvas for the OG aperitivo trio of gin, Campari, and sweet vermouth.
Every shake, stir, pour and toast is done in the spirit of giving, as mixologists and patrons come together to celebrate this classic Italian cocktail.
Learn more: Drink Like an Italian: 10 Campari Cocktails to Try for an Italian Escape
Sipping for a good cause
Back in 2013, the world was riding high on a wave of Negroni popularity. When Imbibe Magazine launched Negroni Week with Campari as the main supporter, little did they know that the idea would spread like wildfire, capturing the hearts of bartenders, restaurant owners, cocktail enthusiasts, and philanthropists alike.
As the event grew, so did its reach and impact. Charitable organizations across the globe benefited from the generosity of Negroni Week participants. In just a few short years, the movement began to see measurable real-world results.
In its 12 years of existence, Negroni Week has raised over $5 million, helped thousands in need and changed lives for the better through its mantra of ‘sipping for a cause’. This is a huge achievement, considering its humble beginnings.
Partnering with Slow Food
In 2022, the organizers announced that they would now have a single global nonprofit partner in Slow Food. Founded in Italy in the late 1980s, Slow Food is an advocacy group and global movement of activists and communities working across more than 160 countries to support sustainability, education, fairness, and biological and cultural diversity in food and beverage.
Envisioning a world of good, clean, and fair food for all, the organization runs several programmes through which it promotes ethical production, the support of small-scale farmers through conscious food choices, and the transfer of traditional knowledge and skill, among other things.
In 2022 alone, Negroni Week raised $500 000 in support of Slow Food’s mission.
Bars and brands making an impact
So how does Negroni Week work? Participating bars and restaurants register online to become partner venues for a small donation. Every venue earns a spot on Negroni Week’s world map, which is searchable by country and town.
The idea is that each venue must offer a classic Negroni or any variation for the duration of the week. Bartenders are encouraged to get creative and think of weird and wonderful new recipes.
The friendly competition has grown over the years, with popular variations often returning year after year. Some bars raise the stakes even higher by hosting unique fundraising events with all proceeds donated to charity.
You can show your support by visiting these venues, sipping on a Negroni, and helping create awareness. The more people taking part in Negroni Week, the better the results. It sounds almost too simple to make a real difference, but that’s the beauty of the idea.
Much like the cocktail itself, Negroni Week is a simple but powerful concept that works across continents and cultures and shows no signs of slowing down. The number of venues continues to grow, with patrons counting down the days until kick-off. Negroni Week’s supported by a world-class lineup of brands, including Campari, Cinzano Vermouth, Bulldog London Dry Gin, and with their ongoing support, it’ll continue to thrive.
How to celebrate Negroni Week at home
Want in on the action without leaving your kitchen? Here’s how to bring Negroni Week vibes home:
- Mix up the classic: Stir equal parts Campari, gin, and sweet vermouth over ice and garnish with an orange twist. Here’s the full Negroni recipe.
- Try a variation: Shake things up with a Negroni Sbagliato, go classic with an Americano, be bold with a Boulevardier, lighten things with a White Negroni, or add some intrigue with a Mezcal Negroni.
- Pair with aperitivo snacks: Think olives, charcuterie, bruschetta, or a simple cheese board to keep things authentically Italian.
- Share the love online: Post your Negroni creations on social media, tag your friends, and spread the word about Negroni Week’s mission. Tag your posts @imbibe and include the hashtags #negroniweek and #imbibegram to be considered for resharing.
You can also support the initiative by buying merchandise on the Negroni Week website.
Cheers to making a difference, one Negroni at a time
The Negroni might be a simple drink with equal parts gin, Campari, and sweet vermouth, but as the driving force behind the Negroni Week celebrations, it’s the glue that binds communities and the vehicle for positive change. By participating in Negroni Week, wherever you are in the world, you’re taking part in an initiative that proves even the smallest gesture can have a significant impact.
