Boulevardier Cocktail Recipe

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Cocktail Type


Great for

After Work



Boulevardier Cocktail

The Boulevardier cocktail recipe is a classic from the roaring 20s when indulgence and excess were the order of the day. It sprang from the mind of a well-to-do socialite who whiled away his time in the smoky bars of Paris. It’s a deep well of vanilla, caramel, and oak flavours balanced out by the bittersweet bite of Campari that leaves you with a lingering finish you won’t soon forget. 



Twist the orange peel directly over the glass to release the oils into the cocktail and rub the peel around the rim of the glass before you drop it in.


Try rye whiskey instead of bourbon for a spicy Boulevardier drinking experience.


Once opened, store the vermouth in the fridge. It will keep for 3 months.



1 Person

37.5 Ml

1.25 Oz

1.25 Parts

Russel's Reserve 10YR
25 Ml

0.83 Oz

0.83 Parts

25 Ml

0.83 Oz

0.83 Parts

1757 Vermouth di Torino Rosso
Orange peel to garnish



Fill a mixing glass with ice


Add in the bourbon, Campari, and vermouth


Stir for about 30 seconds, until chilled


Strain into a chilled coupe glass


Twist the orange peel over the drink to express its oils, then garnish



History of the Boulevardier Cocktail

The Boulevardier cocktail recipe was invented in the 1920s by an American writer living in Paris. Erskine Gwynne was a young man-about-town who spent his days hobnobbing with the socialites in Paris. When he wasn’t flitting from brunches and lunches to dinners and cocktail parties, he spent his time creating a magazine inspired by The New Yorker called The Boulevardier.    

To go along with the launch of the magazine he decided that he needed a cocktail of the same name. Whether this was by clever design or because he couldn’t think of anything else, the Boulevardier cocktail was born. The magazine fizzled out after five years, but the Boulevardier cocktail recipe not only endured but thrived. It’s on the International Bartenders Association of official cocktails and even if old Erskine never got to see it there, it’s still a feather in his beret.    


Negroni lovers will tell you that the Boulevardier is a riff on it, and Boulevardier lovers will tell you the opposite. We’re here to tell you, who cares! Because they are both ridiculously good. Where the Italian Negroni is bittersweet with bracing herbal and citrus notes, the Boulevardier is round, warm, and spicy with a lingering oaky finish. For two cocktails with two-thirds of the same ingredients, they couldn’t be further apart in flavour. If you’d like to try a whiskey version, just replace the bourbon with your favourite tipple.   

When to serve

The real question is where does the Boulevardier not fit in? It’s a great all-rounder that works at cocktail and dinner parties, brunches, and barbecue cookouts. One thing to bear in mind is that the recipe for a Boulevardier cocktail packs a punch so drink responsibly. 

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A Boulevardier is a cocktail made up of bourbon, Campari, and sweet vermouth and is served over ice. The word Boulevardier loosely translates to 'a wealthy socialite’ or ‘man-about-town.'

Bourbon is the classic choice for the Boulevardier cocktail recipe, but you can make your own version by replacing the bourbon with rum, whiskey, or rye whiskey.